Min kone og jeg købte for en del år siden et gammelt hus der trængte gevaldigt til en renovering. Vi gav lidt mere for huset end vi egentlig havde regnet med, men det var jo det hus der var vores drømmehus. Vores budget til renovering blev altså lidt mindre end vi havde planlagt. Så der måtte jo findes nogle væsentlige besparelser et eller andet sted.

En af de første ting vi manglede var en ny garageport, og jeg tænkte at man måtte kunne finde en billig garageport på nettet et sted. Efter ikke ret lang tids research fandt jeg frem til Dm Doors, der havde den absolut billigste model, og der var oven i købet garanti på.

Jeg tænkte at jeg kunne jo altid skifte den efter et par år, hvis der blev brug for det, og når økonomien var til det. Men nu er porten sat op og jeg blev meget positivt overrasket, efter 8 år virker den stadig ubeklageligt, og jeg har absolut ingen planer om at skifte den ud.

Hvis du gerne vil have en billig port, så kan jeg altså varmt anbefale et besøg hos dmdoors.dk

The first thing to do is make sure that you have a number of good quality leads coming in at all times. This will allow you to concentrate on providing the right services to the right people. You won’t have to worry about whether a lead will close this week or if they’ll disappear when you can be sure that you’ll have at least a few closing. Don’t take on so many leads at one time that you can’t properly serve them, of course. However, a reasonably high volume will take the pressure off and allow you to target the most viable leads and offer the best options.

Generating new leads is a source of debate – how do you do it without over committing? How do you generate good disability insurance leads without reaching the wrong target audiences? One thing to remember is that your existing client base is actually a very good source of new business. Stay in contact with them, and you’ll be surprised at how many more policies you write. They’ll be interested in new products in many cases, and since they’ve already purchased from you, they’ll be easier to sell too. Plus, clients who are happy with your service will be happy to recommend you to friends and relatives. These word of mouth recommendations are a valuable source of new leads.

Good ways to keep in touch with your existing client base include periodic phone calls and monthly newsletters to update them on information, news, and new products. Don’t talk about business on the phone – you don’t want it to be seen as a sales call. Just call to wish them well and see how they’re doing. Don’t promote anything or ask for a referral, or you’ll come across as being pushy. Let your clients decide, don’t pressure them, and keep your name fresh in their minds.

Direct mail newsletters are another great choice. A fun, entertaining newsletter is the best choice. Don’t be boring or too formal, don’t be pushy, and keep it to the point. Oversized postcards are one way to send out a fun newsletter inexpensively. The insurance industry is notorious for bogging down in formalities, so don’t fall prey to this temptation. Of course, keep your information useful and worthwhile, too. Informative content is vital for generating insurance leads of any kind.

Ever other month, or once a season, send a referral sheet along to your clients. This will help build the list and it’ll give you some great disability insurance leads. You’ll be surprised by how well it works. Remember to mail to existing clients, new prospects, and even old leads. The first contact rarely results in a sale, after all. You’ll be surprised how often people change their minds and leads convert to sales – months after you thought they were lost causes. Write about a few topics per newsletter, or focus each issue on only one. It’s up to you.

Talk about disability in general, case studies, and methods of funding disability insurance and more – just don’t focus on sales in the newsletter. It needs to be a valuable resource for potential clients, not just for you. Include an information request form for things your clients or prospects want to know about, too. That’ll help you find out who’s the most interested and will allow you to identify the best disability insurance leads. It’s amazing how well you can do just by working with your existing client base and offering them what they need to know.