Exclusive insurance leads are those that have been generated just for your company, and which won’t be resold or sent to anyone else. This is different from a majority of leads being sold by providers online, who give the same lead to many different companies. An exclusive lead won’t necessarily be obtained by online means – there are lots of different ways to get them. Let’s take a look at some of the different types of insurance leads out there and the benefits and downsides of each. That way, you’ll know whether exclusive leads are worth your time and money.

In recent years, a significant majority of leads have been generated online. Banner ads, affiliate websites, and other methods are used to obtain contact information about a person who may be interested in your business. Unfortunately, these leads are often pretty low quality, and there’s little to no assurance that they’re from likely customers. That’s because these leads are often generated by collecting information from people in exchange for other offers.

Even if the lead is appropriate to your business, you’ll need to remember that online shoppers are likely to compare and contrast much more heavily than shoppers looking offline. That reduces the chance of your lead turning into a customer. That doesn’t mean that online lead generation is useless, but it has its downsides, and on its own, it’s not the quick fix that many sites advertise. You have to find the right site if you’re going to buy leads online, and you’ll need to spend a fair amount of time checking up on the companies that you’re thinking about working with. The leads you get will only be as high in quality as the company that’s providing them – you want to make sure that they provide service that’s as good as the level you offer.

Generating leads via a mailing list is another method, and one that’s been around for a long time. Mailing list conversion ratios are fairly low – about a tenth of a percent. However, the cost is extremely low, too. That means that a well done mailing list campaign to generate exclusive insurance leads can still give you a good return on your investment. Of course, it’s hard to be assured that these leads are truly exclusive. After all, someone who responds to your mailing campaign may well respond to someone else’s as well. This is why other methods may be used to generate exclusive leads.

Telemarketing campaigns are among the most common methods of generating truly exclusive insurance leads. A company you hire to give you leads of this type will be prescreening and prequalifying each lead, and the chance that the lead is really exclusive is much higher. Look in your contract for qualifying questions to make sure that the lead isn’t currently talking to other agents, and make sure you’re doing business with a company that’s willing to guarantee they won’t resell these leads. It’s important to make sure the company you work with for telemarketing is a good one, of course, and one that respects no call lists. However, a quality lead generation company can help you filter out dead end prospects that won’t work for the kind of services you’re hoping to target.

Exclusive insurance leads are an excellent way to jumpstart stagnant sales in almost any area of the insurance business. Exclusive leads allow you to know that you’re not competing directly against other agents for a prospect, which will make the sale easier and more likely. No one likes to get calls from an enormous number of agents after all. Remember that not all lead generation companies offer the same quality of leads in all areas – you’ll need to check up on anyone you’re thinking of working with to find out what kind of results they offer. Consider tracking your success with lead purchases to find out how well you’re doing with a given company’s leads, and whether or not you should keep doing business with them. Used properly, exclusive leads are an excellent way to expand your customer base, but you should take care to get quality leads that will work well for you.